Communications Strategy

The Consortium's Communications Strategy sets out a framework for all Consortium communications. It gives direction to all media, online, internal, marketing, publications and public relations communications activity undertaken by the Central South Consortium.

We will use the most appropriate channels of communication to reach our wide variety of stakeholders including schools, learners, governors, local authorities, elected members, Consortium staff, Welsh Government, other Welsh education consortia, press, businesses and the local community.

Communication works best when messages are clear and easy to understand, and when it is a two-way process. It’s not enough to talk – we also have to be able to listen.

This is no easy task for an organisation which provides challenge and support to just under 400 schools, works in partnership with 5 local authorities, has a core staff of over 60 people and an extensive catalogue of external providers.

The question is: How can the Consortium communicate clearly and simply, when it operates in such a complex and constantly changing environment?

This is the challenge for Consortium communications, and the Communications Strategy seeks to show how we will address it.

Communications Strategy - Executive Summary

Aims for Consortium Communications

The core aim of our communications is that all schools, Consortium staff, local authority officers, governors and everyone who deals with the Consortium will have a clear understanding and an accurate perception of our vision, aims, values, services and achievements, leading to higher levels of satisfaction, engagement and ultimately contribute to improved pupil outcomes.

To realise this vision, the Consortium must be able to communicate with and influence a wide range of stakeholders in a cohesive and co-ordinated way.

We therefore need to . . .

What do we want our communications to achieve?

Our communications objectives are:

What channels do we use to share our messages?

Research, Development and Listening

The Central South Consortium is a reflective organisation that needs to adapt to the ever-changing educational landscape; communications play a key role in supporting this aim. We are not here to just share messages and raise awareness, it is vital that we listen to our stakeholders and that we are seen to be responding to their comments.

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